IKON started its humble beginnings shooting model portfolios and who would have thought it would go mainstream in DUBAI's nouveau fashion market.
Its Constituents had in their hearts a passion for fashion photography. And now that they have synergies their skills and optimized them to fullest, they have come up with this amazing and original concept, the "BE IKONIZED" Campaign". Its a marketing stunt with the hopes of publicizing not only IKON'S services, vision and mission, but also to create some sort of MANIA to GLAMOURIZE people of every race, color, or creed. After All, Dubai is a melting pot of different cultures. IKON made a big Splash during the first WAVE, but the SECOND WAVE-unprecedented!
2011 marks the 2nd wave of the BE IKONIZED Campaign, and what better day to LAUNCH this than on the FIRST DAY of the YEAR!
We have handpicked a good mix of Dubai's Fashion Royalties, and a bunch of equally interesting personalities.
We know an ICON when we see ONE!
So what are you waiting for? Be Glamourized, Be Immortalized, Be IKONIZED!!!!
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